We believe that alternative investments have the potential to become increasingly accessible and fruitful for our generation. Alternative investments resonate with millennials in particular. They allow individuals to invest in specific assets they identify with or have a particular view on, providing the opportunity to outperform the market average.

Institutional investors and high net worth individuals have relied on alternative investments such as fine wine to diversify their portfolios for decades. Even for those with access, there is limited transparency on a daily basis and low liquidity.